Logo Design
Having studied logo design in University, Jack has since been using these skills to design for local businesses and to brand her personal projects.
Each design begins in the sketchbook, where ideas are pushed and shapes come to life. Once the best concept is determined, the logo is rendered using Adobe Illustrator.
Worthington Hardware
In celebration of this hardware store's 75th anniversary, I designed them a logo to be printed on patches for hats.
The goal was to mimic the architecture of the store with the shape of the patch. They wanted a vintage feel, while keeping all of the text legible when scaled down and printed on the patch.
The client wanted a blue color scheme, however the plan was to put these patches on a few different colors of hats: grey, navy, and camouflage. To suite the camouflage hats, we decided to add a color variant. In the end, I supplied them with a blue version and a green version of their logo.
Shown here are both versions of the logo, as well as a mock up I made so the client could visualize what the design may look like once printed and adhered to the hats.
Personal Logos
Once I made the decision to launch a live wedding painting business, I knew I needed a logo first. For "Alexia Jack Studio," I chose to design a simple yet elegant monogram.
When designing this website for myself, I wanted a logo to define myself by. I needed something simple yet fun that fit in with the style of my art. I frequently utilize the shapes of circles and arches in my work to guide the eye around a composition, so I built my logo around those forms: a rounded "A" connected into a "J", with the "J" remaining lowercase to add visual interest with the dot on top.